NYC-based backpack company, STATE Bags is a one-for-one business that donates to organizations in need with every product purchased. We partnered with STATE Bags to help develop their evergreen content strategy, overseeing all content strategy, production, planning and execution for various platforms including web, email and, most significantly, Instagram (paid and organic). This included the development and management of the brand’s Ambassador Program.

In addition, we developed campaign-specific content relating to product drops, to name a few: a Star Wars collaboration, #Throwbacktoschool Back-to-School, the ‘Professional’s’ collection, #WhatsOnTheInside series, Gold collection and more.