- Client: Nike
- Agency: SO/Media
- August 2018
We joined Nike for the NY vs NY Street Basketball Tournament at Dyckman & Rucker Park, capturing the energy of the semi-final and final games. We chose to bring awareness to the tournament through a different lens, interacting with spectators and players in attendance to learn more about the intersection of basketball and footwear.
We documented the experience on video, which was shared on our @shoesof platform to amplify exposure for this annual event.