To drive awareness to Amazon Fashion’s extensive footwear collection, we curated a selection of shoes on a unique landing page, easily accessible via amazonfashion.com. We conceptualized, produced and starred in the marketing collateral, which consisted of photos and videos featuring Amazon Fashion product — footwear and apparel.
The video concept aligned with the @ShoesOf ethos of footwear discovery titled, ‘The Hunt for the Ultimate Fall Shoes.’ The video and photos lived across web, social (@amazonfashion and @shoesof) as well as email.
