‘Change is a team sport’ and in the case of Superstar 50, creators are the ‘athletes of change.’ We identified seven street style photographers (a community of next generation creators) who work together to leverage their influence and creativity to shape the fashion world.
We documented each photographer’s journey during NYFW with photo and video, interviewing each creator about their impact on the fashion community.
Assets were created for @adidasnyc Instagram feed and stories and shared over the course of February 2020 New York Fashion Week.