We are not an agency.

What we do.

  • Creative Direction

    SO/Media creates a cohesive brand story across all channels by acting as outsourced creative directors who scale with the size of their clients. From branding to content creation to paid media to web design and more, SO/Media connects the dots.

  • Content Strategy

    From building out a brand’s evergreen content strategy to conceptualizing one-off campaigns, SO/Media creates content concepts that support the brand’s mission and live across e-commerce, email, social media & more.

  • Content Production

    SO/Media brings content concepts to life through their extensive network of videographers, photographers and production crew. In addition to asset execution, SO/Media plans the roll out of creative across all relevant marketing channels.

Who we are.

Huston Conti and Lexi Cross began working together in 2014 when they launched @shoesof, an account that documents street style photos of shoes and their stories. In 2016, they leveraged their relationships in the footwear space to found SO/Media, a white label content creation agency.

Currently, they operate as outsourced creative directors in the footwear space and beyond. They’ve worked with clients from Nike to adidas in various capacities -- from conceptualizing original campaign concepts to overseeing all creative for brands.

Our partners.

  • Graphic design
  • Web design
  • Web development
  • Branding
  • Influencer marketing
  • Paid media
  • Public relations
  • Event planning
  • Email marketing

Our clients.

hello@somedia.nyc